Why Thai Lake City Brought Beyond Menu to Their Second Restaurant

Pad See Ew with wide rice noodles, Chinese broccoli, and egg from Thai Lake City, a Thai restaurant in Salt Lake City, Utah

Thai Lake City’s Challenges

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Losing 25–30% to major delivery apps

High commissions from DoorDash and Uber were eating into profit and pushing menu prices up for diners.

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No time to manage marketing and reviews manually

Running two restaurants left little bandwidth to chase Google reviews, update websites, or wait on support ticket queues.

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Starting digital presence from scratch at a new location

A newly opened second restaurant needed a website, Google Business setup, and online ordering — fast.

Impact From Beyond Menu

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orders a month

Consistent monthly orders at Thai Lake City through Beyond Menu, without the high third-party commission drag.

hours saved every week

Automated review responses and hands-off marketing free up time for what actually matters: the food.

Icon showing 5 years and 2 restaurants Thai Lake City has used Beyond Menu

5 years, 2 restaurants

After four years at her first location, Duangvorn brought Beyond Menu to Thai Lake City on day one.

For a Restaurant Owner Like You

Duangvorn owns two Thai restaurants in Salt Lake City, Utah — her first location, which she’s operated for four years, and Thai Lake City, which opened one year ago. Running two kitchens at once means every minute counts and every dollar has to work.

She’s been partnered with Beyond Menu for five years now. Long enough that when she opened Thai Lake City, bringing Beyond Menu along wasn’t really a decision — it was the first call she made. From day one at the new restaurant, Beyond Menu helped set up her Google Business account, built her a website, and started bringing in online orders while she focused on getting the kitchen running.

Beyond Menu is like a partner helping us grow together. Their customer service is the best — they really care, and they solve problems quick.

Duangvorn | Owner, Thai Lake City

How Beyond Menu Helped

1. A commission that keeps profit in the restaurant

For Duangvorn, the single biggest reason to work with Beyond Menu is simple math. The major delivery apps take 25–30% of every order — a cut big enough that she either raises prices on her customers or accepts a smaller margin for herself. Neither feels fair. Beyond Menu’s commission is a fraction of that, which means more of every order stays in the restaurant.

“If we have to pay too much commission, it’s eating our profit away,” she said. “We want a fair price for everybody — fair price for me, fair price for our customer. And Beyond Menu is the one that makes that work.”

2. Real humans on the phone

When something goes wrong in a restaurant, it goes wrong right now. Duangvorn doesn’t have time to file a support ticket and wait for an email back two days later. With Beyond Menu, she can call and reach a real person who owns the problem until it’s solved.

“We don’t have so much time,” she said. “We use every single second to do something productive. If we have to wait for a computer to reply — please press this button, press that button — it takes too long. With Beyond Menu, I can call and talk to a real human. That’s very important.”

3. A second location, built online from day one

When Duangvorn opened Thai Lake City, she didn’t have to figure out the digital side herself. Beyond Menu built her restaurant website, set up her Google Business profile, and plugged in the online ordering system — all before her first week of service. As soon as the doors opened, Thai Lake City was already taking online orders and starting to show up in local search.

Beyond Menu’s QR-code “leave us a review” cards have also helped her steadily build up Google reviews at the new location — something she says would have been impossible to stay on top of manually while running two kitchens.

4. A few hours back every week

Between marketing emails, review responses, and Google Business updates, there’s a meaningful amount of operational overhead that Beyond Menu simply handles on Duangvorn’s behalf. She estimates it saves her a couple of hours every week — time she can spend where it matters most.

“Getting the help from Beyond Menu lets me let go of those things,” she said. “I can focus on cooking and making sure the food is good for my customers.”

5. A partner that actually feels like one

Asked what she’d miss most if Beyond Menu disappeared tomorrow, Duangvorn didn’t list features or savings. She said she’d miss the people.

“Beyond Menu is like my friend — always supporting us with every online order, and also with marketing,” she said, laughing. “You do better than my real partner.”

How Beyond Menu’s Booster Pack Can Help Your Restaurant

→ 1. Review Solicitation

Customer reviews are key to boosting your restaurant’s online presence. Our Booster Pack makes it easy to gather reviews with drop cards, table tents, and check stands featuring QR codes. Thai Lake City has seen a steady stream of reviews since opening and Duangvorn credits Beyond Menu for saving her 2-3 hours per week by handling reviews for the restaurant.

→ 2. Review Management

Managing reviews can be time-consuming. Our platform helps you easily track and respond to reviews, including automating responses when necessary, so you never miss an opportunity to engage with your customers.

→ 3. Email Marketing

Beyond Menu sends monthly targeted email campaigns to diners within 5 miles of your restaurant, helping to drive more traffic and increase orders.

→ 4. Social Media Management

Take professional-looking photos of your dishes with just your smartphone. Beyond Menu will edit them to perfection, saving you time and money while attracting more customers with high-quality images.

→ 5. Social Offers

We help create affordable, high-margin menu item coupons to attract new customers without cutting into your profits.