Every day, people search Google for food. And more than 86% of them choose where to eat based on what they see in search. But if third-party marketplaces like DoorDash or GrubHub appear first on your Google Food Ordering (GFO) link, they’re taking your profits—and your customer data.

If you’re not actively managing your Google Food Ordering (GFO) link, you’re leaving money, data, and loyalty on the table.

Here’s why you should remove high-commission platforms from your Google restaurant order button and how to replace them with a first-party restaurant ordering solution that keeps you in control.

Google Food Ordering (GFO) is a feature that lets hungry customers place orders directly from a restaurant’s Google listing. When someone searches for your restaurant, they’ll see a Google Food Ordering link labeled “Order,” “Pick up,” or “Delivery” in a blue button—this is the GFO button. Clicking it shows multiple ordering options, including first-party links—like Beyond Menu white label ordering sites or third-party apps —like DoorDash, GrubHub, or Uber Eats.

Using DoorDash or similar marketplaces might seem like a simple way to get online orders—but if those links are listed on your Google Food Ordering button, they’re draining your profits and taking your data. These platforms often charge up to 30% in commission fees. That means for every $40 order, you’re handing over $12 just for letting them appear first on your listing.

Worse, they keep all your customer information, making it harder for you to build lasting relationships.

First-party links like Beyond Menu help you avoid those commissions entirely—so your profits stay where they belong: in your business.

When a diner orders through a third-party app, you don’t get their name, email, or order history. You can’t follow up. You can’t build loyalty. You can’t bring them back.

When they order through your first-party Google Food Ordering link, like Beyond Menu, you keep the data—and the relationship.

This means better marketing, better service, and repeat orders.

67% of diners who order directly are more likely to become repeat customers

Your Google Business Profile is your online storefront. And Google wants that storefront to be active, complete, and engaging.

When diners click your first-party GFO link and place orders directly, it signals to Google that your business is valuable and responsive—which can improve your local ranking. According to BrightLocal, businesses with complete and active profiles see significantly more engagement and are 2.7x more likely to be considered reputable

In other words: owning your Google Food Ordering link helps you rank higher on the platform where 86% of people decide where to eat.

When diners order through a link you control, you control the relationship.

Instead of sending them into a third-party app that promotes other restaurants, you keep them in your world—on your site, with your branding, and your voice. That consistency builds trust.

You can:

• Earn repeat visits by offering specials, thank-you messages, or loyalty perks.

• Collect customer info like emails, so you can follow up with promotions or updates.

• Create a direct connection, where the diner knows they’re supporting you, not some app taking a cut.

When a customer orders directly, they’re not just placing an order—they’re starting a relationship. And loyalty doesn’t grow on rented land.

Own the link. Own the customer. That’s how regulars are made.

Keep them in your marketing mix if they help bring in new diners—but remove DoorDash from Google Food Ordering and replace it with a first-party restaurant ordering link to stop bleeding profits on every order.

Unlike big delivery apps, we don’t compete for your customers—we help you keep them. With your own white-label ordering site, built-in SEO, automated email marketing, and real-world tools like NFC review cards and takeout drop cards, Beyond Menu gives you everything you need to own your GFO link and grow repeat business—without giving up 30% of every sale.

You keep the profit. You keep the customer. We handle the heavy lifting.