Since July 2024, Google no longer processes food orders so your ordering button redirects diners to whichever provider is on file.

Every day, people search Google for food. And more than86% of them choose where to eat based on what they see in search.But if third-party marketplaces like DoorDash or GrubHub appear first on yourGoogle Food Ordering (GFO)link, they’re taking your profits—and your customer data.

If you’re not actively managing yourGoogle Food Ordering (GFO)link, you’re leaving money, data, and loyalty on the table.

Here’s why you should remove high-commission platforms from yourGoogle restaurant order buttonand how to replace them with afirst-party restaurant orderingsolution that keeps you in control.

Google Food Ordering (GFO)is a feature that lets hungry customers place orders directly from a restaurant’s Google listing. When someone searches for your restaurant, they’ll see aGoogle Food Ordering linklabeled “Order,” “Pick up,” or “Delivery” in a blue button—this is the GFO button. Clicking it shows multiple ordering options, including first-party links—like Beyond Menu white label ordering sites or third-party apps —like DoorDash, GrubHub, or Uber Eats.

Using DoorDash or similar marketplaces might seem like a simple way to get online orders—but if those links are listed on yourGoogle Food Ordering button, they’re draining your profits and taking your data. These platforms often charge up to 30% in commission fees. That means for every $40 order, you’re handing over $12 just for letting them appear first on your listing.

Worse, they keep all your customer information, making it harder for you to build lasting relationships.

First-party links like Beyond Menu help youavoid those commissions entirely—so your profits stay where they belong: in your business.

When a diner orders through a third-party app,you don’t get their name, email, or order history. You can’t follow up. You can’t build loyalty. You can’t bring them back.

When they order through yourfirst-party Google Food Ordering link, like Beyond Menu,you keep the data—and the relationship.

This means better marketing, better service, and repeat orders.

67% of diners who order directly are more likely to become repeat customers

YourGoogle Business Profile is your online storefront. And Google wants that storefront to be active, complete, and engaging.

When diners click your first-party GFO link and place orders directly, it signals to Google that your business is valuable and responsive—whichcan improve your local ranking. According to BrightLocal , businesses withcomplete and active profilessee significantly more engagement and are2.7x more likely to be considered reputable

In other words:owning your Google Food Ordering link helps you rank higheron the platform where 86% of people decide where to eat.

When diners order through a link you control,you control the relationship.

Instead of sending them into a third-party app that promotes other restaurants, you keep them in your world—on your site, with your branding, and your voice. That consistency builds trust.

You can:

  • Earn repeat visitsby offering specials, thank-you messages, or loyalty perks.
  • Collect customer infolike emails, so you can follow up with promotions or updates.
  • Create a direct connection, where the diner knows they’re supportingyou, not some app taking a cut.

When a customer orders directly, they’re not just placing an order—they’re starting a relationship. And loyalty doesn’t grow on rented land.

Own the link. Own the customer. That’s how regulars are made.

Keep them in your marketing mix if they help bring in new diners—butremove DoorDash from Google Food Orderingand replace it with afirst-party restaurant ordering linkto stop bleeding profits on every order.

[bsf-info-box icon="Defaults-bolt flash" icon_size="32" icon_color="#1e73be" pos="left"]Pro Tip:No first-party platform yet? Beyond Menu gives you full ownership of your orders and customer data—without the hefty fees. Learn more [/bsf-info-box]

Unlike big delivery apps, we don’t compete for your customers—we help you keep them. With your own white-label ordering site, built-in SEO, automated email marketing, and real-world tools like NFC review cards and takeout drop cards, Beyond Menu gives you everything you need toown your GFO link and grow repeat business—without giving up 30% of every sale.

You keep the profit. You keep the customer. We handle the heavy lifting.

FAQs about Sell More Food

What Is the Google Food Ordering Link and How Does It Work Today?
Google Food Ordering is the 'Order online' button that appears on your restaurant's Google Search and Maps listing. Since July 2024, Google no longer processes orders directly inside its platform. Clicking the button now redirects diners to an external ordering page — either your restaurant's own site or a third-party platform, depending on what's connected to your Business Profile and which option is designated as preferred.
How Do I Set My Restaurant as the 'Preferred by Business' Ordering Option on Google?
Log in to your Google Business Profile at business.google.com, select 'Food ordering,' and choose the provider or custom link you want to feature. Select 'Set as preferred,' toggle on pickup, delivery, or both, and save. The 'Preferred by business' badge will appear on your Google listing after a short processing window.
How Do I Remove DoorDash from My Google Restaurant Ordering Button?
In your Google Business Profile, navigate to Food ordering, select the provider link you want to remove, and choose 'Remove link.' Google requires the provider to process the removal within 5 business days. If the link remains after that window, Google provides a violation reporting option.
Does Owning My Google Food Ordering Link Help My Google Ranking?
Not as a direct ranking signal, but your GFO link contributes to Google Business Profile completeness, which research links to significantly higher click rates and stronger engagement signals. A complete, active profile performs better in local search over time alongside strong reviews, fresh photos, and regular posting activity.
What Happened to 'Order with Google' — Is It Still Available in 2026?
The version of 'Order with Google' that allowed diners to build a cart and pay inside Google ended on July 1, 2024. What remains is a redirect model: the ordering button still appears on restaurant listings, but clicking it routes diners to an external website rather than completing a transaction inside Google. The 'Preferred by Business' designation lets restaurants control which external site receives that click.
Do I Need a Specific Platform to Use the Google Food Ordering Preferred Link?
No. You can enter any valid ordering URL as a custom link in your Google Business Profile's Food ordering section. The link doesn't need to belong to a specific platform partner. In the Food ordering section, select 'Add a link' at the bottom of the provider list, enter your URL, and set it as preferred.
Can I Have Both My Own Ordering Link and a Third-Party App on My Google Listing?
Yes. Google allows multiple ordering options to appear on your profile simultaneously. Setting one as 'Preferred by Business' doesn't remove the others — it gives your chosen link a visual marker and priority position in the display. The badge significantly increases the likelihood diners will click your link first, but it doesn't restrict their choices.