Case Study

How Lucky Bowl Became an Overnight Success

Lucky Bowl’s Challenges

icon representing starting a new restaurant in a competitive market

New restaurant in a highly competitive market

new icon representing lack of digital marketing experience for a new restaurant

Little experience with marketing or digital platforms

icon representing seasonal challenges for a new restaurant

Seasonal slowdowns (especially during summer)

Impact From Beyond Menu

increase in online traffic

new reviews weekly (4.9/5 average)

Icon representing 2 times the seasonal orders for this restaurant

doubled summer orders from previous season

For a Restaurant Owner Like You

Having recently moved from Fu Zhou, China, where she owned multiple restaurants, Hau Mei Yang brought years of recipes and passion to Lucky Bowl’s menu. However, in the highly competitive U.S. market, she faced challenges marketing her amazing food, especially as many other Chinese restaurants in the area had struggled.

Partnering with Beyond Menu has been great for my restaurant. The Booster Pack has helped streamline operations and handle tasks I didn’t have time for.

Hau Mei Yang | Owner, Lucky Bowl

How Beyond Menu Helped

1. Asking for Reviews

Before working with Beyond Menu, Lucky Bowl had no strategy for collecting or managing reviews. Using Booster Pack’s review table tents and takeout cards, Lucky Bowl gave customers a simple way to share their love for dishes like Orange Chicken and Crispy Beef.

2. Managing Reviews

Once the reviews started pouring in, Yang could easily respond to the most enthusiastic customers and address any less than satisfied diners. This engagement helped build a stronger relationship with her clientele.

3. Boosting Online Traffic

After signing up for Booster Pack, Lucky Bowl saw a 92% increase in online traffic. Their search rankings improved significantly, landing them on the first page of results, making it easy for new customers to discover them.

4. Defying Seasonal Trends

With an enhanced digital presence, Beyond Menu helped Lucky Bowl double its orders from January to July, overcoming the typical summer slowdown and driving year-round growth.

How Beyond Menu’s Booster Pack Can Help Your Restaurant

→ 1. Review Solicitation

Customer reviews are key to boosting your restaurant’s online presence. Our Booster Pack makes it easy to gather reviews with drop cards, table tents, and check stands featuring QR codes. Lucky Bowl received over 50 reviews in just three weeks using this method.

→ 2. Review Management

Managing reviews can be time-consuming. Our platform helps you easily track and respond to reviews, including automating responses when necessary, so you never miss an opportunity to engage with your customers.

→ 3. Email Marketing

Beyond Menu sends monthly targeted email campaigns to diners within 5 miles of your restaurant, helping to drive more traffic and increase orders.

→ 4. Social Media Management

Take professional-looking photos of your dishes with just your smartphone. Beyond Menu will edit them to perfection, saving you time and money while attracting more customers with high-quality images.

→ 5. Social Offers

We help create affordable, high-margin menu item coupons to attract new customers without cutting into your profits.