Own your orders, your customers, and your profits. Beyond Menu helps local restaurants launch fast, commission-free ordering on a custom site—or your own.
Why First-Party Ordering Is a Must for Your Restaurant
30
%
Third-party platforms, like Door Dash charge restaurants up to 30% in fees.
(Source: Emerging 2024)
71
%
71% of diners prefer ordering from a restaurant’s own site or app.
(Source: Restaurant Technology News)
78
%
78% of restaurants say third-party apps are a problem—raising prices for diners and keeping the customer data.
(Source: Deloitte 2024)
Take Back Control of Your Orders
Stop paying third-party apps to take your customers. With first-party ordering, you own the relationship—and keep the data, the experience, and the profits.
Fast, Flexible, and Branded
Your ordering is built right into your website—or ours—fully branded for your restaurant, not a third-party marketplace.
Built to Convert
We design every page to get customers ordering by constantly simplifying the checkout process so more diners complete their orders—with clean menus, clear photos, and zero distractions.
Why Restaurants Rely on Our Online Ordering Platform
“It is a fantastic platform with sophisticated functions and high flexibility. It facilitates small businesses like us to receive online orders at a reasonable cost during this difficult pandemic period. I highly recommend it!”
— Owner at Beijing Chinese Cuisine
What You Get with Beyond Menu Online Ordering
Your Own Online Ordering Site
We’ll create a mobile-friendly ordering site branded for your restaurant—with fast checkout, more ways to pay (PayPal, credit card, in-store), and live syncing to your menu.
Embed It Anywhere
Already have a website? No problem. Our ordering widget drops right in, giving you all the benefits of first-party ordering, instantly.
Own the Experience, and the Data
Third-party apps keep your customer data. Beyond Menu lets you keep it—so you can turn your diners into regulars.
Why First-Party Ordering Wins
Diners Prefer It
70% of customers say they’d rather order directly from your restaurant than through apps like DoorDash
No Middlemen. No Commissions.
With third-party apps, you lose up to 30% of every sale. Beyond Menu keeps your profits where they belong—in your pocket.
Turn First Orders into Regulars
When diners order through your own site, you can follow up with promos, loyalty perks, and reorders—without relying on expensive third-party apps to boost your visibility.
How Our Ordering Helps You Grow
Optimized for Conversion
Our sites are designed to get orders fast—with simplified checkout, mobile-first design, and photos that sell.
Loyalty-Ready
Every first-party order helps fuel your loyalty program, so repeat diners keep coming back.
Smart Sync with Your Menu
Menu changes, prices, photos—it all stays updated automatically across your ordering page, website, and Google profile.
FAQs: First-Party Online Ordering
First-party ordering means your customers order directly from your restaurant—not through a third party like DoorDash. You own the experience, keep the data, and avoid commission fees. Beyond Menu makes this possible with a white-label ordering system that keeps the customer journey—and their data—in your hands.
Yes! With Beyond Menu, you can embed our white-label ordering system directly onto your existing site—or we can build you a fully branded site from scratch.
First-party ordering helps restaurants save money by avoiding high third-party fees. It also improves customer relationships, boosts brand visibility, and provides valuable data to help grow the business.
Yes. A properly optimized first-party site improves SEO by sending traffic directly to your domain, helping you rank higher in local search results—especially when paired with an optimized Google Business Profile.
With first-party ordering, customers order directly from your restaurant—no middlemen. You keep the profits, control the experience, and build loyalty. Apps like DoorDash take commissions and own the customer relationship.
Yes—and often more profitably. Many restaurants using Beyond Menu see more direct orders once their Google presence improves and diners discover their commission-free ordering site.
Nope. We handle it all—from setup to syncing your menu, pricing, and photos—so you’re ready to take orders without lifting a finger.
Absolutely. Your ordering site is fully responsive, so diners can order easily from any device.