How Ortega's Asada & Wings Grew Their Average Order 30%

For a Restaurant Owner Like You

Mike Ortega runs Ortega's Asada & Wings SLC, a Salt Lake City (Utah) food truck serving carne asada, wings, and other Mexican favorites. Like a lot of growing food trucks, Ortega's was juggling online orders on top of the walk-up rush. And the tools they had weren't keeping up.

Their old POS (point of sale) didn't print tickets for online orders. Notifications on the phone were hit-or-miss. More than once, a delivery driver rolled up asking for a ticket the truck had never seen, or a customer walked over to pick up a meal that hadn't started cooking yet. The delays produced exactly the kind of reviews every owner dreads: not about the food, but about the wait.

How Beyond Menu Helped

1. A POS that actually prints the ticket

The most immediate change Mike noticed after joining Beyond Menu was the simplest: tickets started printing automatically. No more pulling out phones to check for orders, no more missed notifications, no more stale orders waiting to be started.

"Now with Beyond Menu, it makes it more simple," Mike said. "They're a portable POS system. It prints out the tickets so we can make sure we have everything accurate and deliver the food on time."

The effect showed up immediately. Big orders — $60 and $80 tickets that would have been risky to trust to a phone notification — started coming through cleanly and going out on time.

2. A 30% lift in average order size

Beyond Menu's online ordering website doesn't just take orders — it's built with upsells designed to nudge diners toward appetizers, drinks, and combos they want but would otherwise skip. For Ortega's, the effect was immediate and measurable.

Mike's average ticket jumped from about $19 per order to around $28 — a 30% increase in average order value.

"Their website is built with upselling items to the customer, so they're not always ordering the same thing," he said. "That's a big part of why we're getting bigger orders."

3. A free online ordering website

One of the first things that stood out to Mike when he joined Beyond Menu was that the online ordering website was included, not an add-on.

"There are other companies that will charge you like $100 or $200 a month just to have an online ordering website," he said. "With Beyond Menu, it's included. I thought that was really good."

That's meaningful money kept inside the business every month — enough to cover food costs, staff hours, or marketing that used to go straight out the door to another vendor.

4. 50% more Google reviews and a higher ranking

Before Beyond Menu, Mike was managing reviews manually across every platform. With Beyond Menu's automated review management, he's seen roughly 50% more Google reviews per month. And the steady review flow, combined with help responding to negative ones, has lifted Ortega's ranking in local search.

That's not just a vanity win. Mike has seen customers walk up specifically because they found Ortega's higher in search results. That includes, memorably, one customer who ducked out of Wingstop's long line, tried Ortega's instead, got his food in under ten minutes, and went out of his way to tell Mike about it.

5. Customer support that's actually there when you need it

When something breaks at a food truck, it needs to get fixed now, not in the morning. Mike has leaned on Beyond Menu's support after hours more than once.

"There are some third-party delivery companies that close their customer service down early," he said. "It's kind of hard to reach out to them. With Beyond Menu, I've gotten help right away to fix any issue they have, even overnight."

How Beyond Menu's Booster Pack Can Help Your Restaurant

→1. Review Solicitation

Customer reviews are key to boosting your restaurant's online presence. Our Booster Pack makes it easy to gather reviews with drop cards, table tents, and check stands featuring QR codes.

→2. Review Management

Managing reviews can be time-consuming. Our platform helps you easily track and respond to reviews , including automating responses when necessary, so you never miss an opportunity to engage with your customers.

→3. Email Marketing

Beyond Menu sends monthly targeted email campaigns to diners within 5 miles of your restaurant, helping to drive more traffic and increase orders.

→4. Social Media Management

Take professional-looking photos of your dishes with just your smartphone. Beyond Menu will edit them to perfection, saving you time and money while attracting more customers with high-quality images.

→5. Social Offers

We help create affordable, high-margin menu item coupons to attract new customers without cutting into your profits.