First-Party Online Ordering for Restaurants
Take back control of your orders. Keep your customers, your data, and your profits — with commission-free ordering on your own site.
Why First-Party Ordering Is a Must for Your Restaurant
Third-party platforms, like DoorDash, charge restaurants up to 30% per order in fees. (Source: Emerging 2024)
71% of diners prefer ordering from a restaurant's own site or app. (Source: Restaurant Technology News)
78% of restaurants say third-party apps are a problem — raising prices for diners and keeping the customer data. (Source: Deloitte 2024)
Take Back Control of Your Orders
Stop paying third-party apps to take your customers. With first-party ordering, you own the relationship — and keep the data, the experience, and the profits.
Fast, Flexible, and Branded
Your ordering is built right into your website — fully branded for your restaurant, not a third-party marketplace.
Built to Convert
We design every page to get customers ordering — clean menus, clear photos, and zero distractions.
Why Restaurants Rely on Our Online Ordering Platform
“It is a fantastic platform with sophisticated functions and high flexibility. It facilitates small businesses like us to receive online orders at a reasonable cost during this difficult pandemic period. I highly recommend it!”
— Owner at Beijing Chinese Cuisine
What You Get With Beyond Menu Online Ordering
Your Own Online Ordering Site
A mobile-friendly ordering site branded for your restaurant — with fast checkout, multiple payment options, and live menu syncing.
Embed It Anywhere
Already have a website? Our ordering widget drops right in, giving you all the benefits of first-party ordering instantly.
Own the Experience, and the Data
Third-party apps keep your customer data. Beyond Menu lets you keep it — so you can turn your diners into regulars.
Why First-Party Ordering Wins
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Diners Prefer It
70% of customers say they'd rather order directly from your restaurant than through apps like DoorDash.
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No Middlemen. No Commissions.
With third-party apps, you lose up to 30% of every sale. Beyond Menu keeps your profits where they belong.
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Turn First Orders into Regulars
When diners order through your own site, you can follow up with promos, loyalty perks, and reorders — without expensive third-party boosts.
How Our Ordering Helps You Grow
Optimized for Conversion
Our sites are designed to get orders fast — with simplified checkout, mobile-first design, and photos that sell.
Loyalty-Ready
Every first-party order helps fuel your loyalty program, so repeat diners keep coming back.
Smart Sync with Your Menu
Menu changes, prices, photos — it all stays updated automatically across your ordering page, website, and Google profile.
FAQs: First-Party Online Ordering
What is first-party online ordering?
First-party ordering means your customers order directly from your restaurant — not through a third party like DoorDash. You own the experience, keep the data, and avoid commission fees.
Can I add ordering to my existing website?
Yes! Beyond Menu's ordering widget drops right into your existing site — or we can build you a fully branded site from scratch.
What are the benefits of first-party online ordering?
Save money by avoiding high third-party fees. Improve customer relationships, boost brand visibility, and gain valuable data to grow your business.
Can first-party ordering improve my Google ranking?
Yes. A properly optimized first-party site sends traffic directly to your domain, helping you rank higher in local search results.
How is this different from DoorDash or Uber Eats?
With first-party ordering, customers order directly from you — no middlemen. You keep the profits, control the experience, and build loyalty.
Will I still get orders if I stop using delivery apps?
Yes — and often more profitably. Many restaurants see more direct orders once their Google presence improves.
Do I need to handle setup?
Nope. We handle it all — from setup to syncing your menu, pricing, and photos.
Will it work on mobile?
Absolutely. Your ordering site is fully responsive, so diners can order easily from any device.